Role
Concept, Visuals, Execution, Commutation
Project type
Installation
Duration
10 September 2019 to 03 January 2020
MIRAplace is a big modern shopping mall in Hong Kong. They will keep updating the installation in different festivals or sessions to create a special occasion for the consumer experience.
I had the pleasure to be an art director role, and working on the Chinese New Year decoration which is one of the big festivals in Hong Kong, from concept pitching to execution. I met the shopping mall management team and from a few meetings with my team, we worked closely with them to develop the design and modified the mockup. The material details are also the main things to present the theme. We also arrange a warehouse visiting to monitor the quality.
This was a mammoth team effort and the client couldn’t have been happier with the final output.
Concept & idea
3 main decorations
Wishing Trees
Praying for good luck at the Lam Tsuen Wishing Trees is one of the popular traditions activities in Hong Kong traditions during the first few days of the Lunar New Year. So, the idea would be the wishing trees and it become the main concept and be the centrepiece in the atrium of shopping mall.
Lantern wall
Lighting decoration is important, what can be better than have a tradition lantern wall? Not just using the colour palette but also make the tradition Chinese bird painting on each lantern. Visitors can have good selfie by pass though the area.
Flower wall
Flower is creating the mood and air in the environment. The wild blooms evoke feelings of serenity and bliss while conveying a wonderful sense of energy and passion in the expressive and layer.
2 interactive games
We create the interactive games, one is lucky divination and one is photo booth mirror.
Lucky divination is one of the traditional in this festival, normally the will appear in the pop up market and in the temple. To make it modern, this is our team put it in digital and visitor can keep this activity in modern shopping mall. Welcome to scroll down to take a look the demonstration video.
Photo booth mirror is interactive screen. The concept of the magical mirror in a garden is for creating attractive experience for visitors. We have 3 digital photo frame options, visitor can get their photo through email.
Here is the idea development and result, enjoy :)
1 theme
A great garden with peacocks and blooms
12 zodiac is a normal object for presenting on the CNY decoration, but this year, we would like to make some more different with other shopping mall. On the flower wall, we create the Peacocks as a mascot by using flower arrangement. Visitors could feel like they are walking in a great garden.
